Cristian Liarte joins Mediacrest as director of global business development

The production company begins the second phase of its strategic plan focusing the key objective of international development


Hugo Tomás takes over as Director of Unscripted Programs

Mediacrest enters the second phase of its strategic development plan in 2024, coinciding with the company’s fifth anniversary. Positioned as one of the three leading independent production companies in Spain, with no foreign capital or dependence on multinationals, the company has 338 employees as of 2023.

This new phase involves new company executives, incorporating appropriate profiles for the development and expansion of Mediacrest, with a strong commitment to facing new challenges as they arise. The objective is to establish a strong international base and create a branded product, both in fiction and entertainment, aimed at large global audiences.

Cristian Liarte has joined Mediacrest as the Director of Global Business Development, Partnership and Acquisitions and will be a key player in this second phase of Mediacrest's expansion strategy. Up until the present time, Liarte was VP of Original Contents and Executive Acquisitions at RakutenTV for 42 countries in Europe, playing a key role in the creation, development, production and licensing of scripted and unscripted programs. Before that, he was the executive producer of programs such as Operación Triunfo, Tú sí que vales, Allá tú and the fiction series Gavilanes, among others.

This new phase of Mediacrest also involves Hugo Tomás joining us as Director of Unscripted Programs, giving continuity to the successful work he has developed in recent years, for example El cazador and La noche de los cazadores for RTVE, The Floor for Atresmedia, Mapi (RTVE) and Crónicas del zoo (Discovery, Apunt, Canal Sur). Bruno Pena has been appointed as the Director of Program Production and Raquel Pérez as the Director of Format Development. 

Mediacrest is currently filming the fiction series Asuntos internos and the 13th season of El cazador, after finishing broadcasting the first season of The Floor on Atresmedia, a leading game show on Wednesday prime-time. 

2024 brings the company a full portfolio of assignments, including: a documentary series, two films, a fiction series, and a prime-time series, among other productions.

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