As of today, José Manuel González Pacheco will form part of Mediacrest’s team as Chief Operations Manager, working out of Madrid and reporting directly to the CEO, Francisco Pou.

Mediacrest’s new team member will oversee the adjustments to the business plan approved by the Board in line with the vision and mission of the company in its day-to-day operation. He will also bring a fresh boost to Mediacrest’s new business developments, particularly in the area of big data and business intelligence, acquisitions, the design of co-production projects and marketing activity.

José Manuel González Pacheco will form part of the board of directors, together with the CFO, Jaime Puchol; the CMO and Compliance, Sergio Palomino; the Studio Director and Producer, Daniel Domenjó; and the CCO and Head of Corporate Relations, Diego Mazón.

For a large part of his professional career González Pacheco worked as a consultant with Deloitte in the Media department, from where he went on to become the Head of Strategic Management at Grupo Antena 3 and, subsequently, General Manager of Atresmedia Digital. He has participated in the development of new business ideas in the area of Business Intelligence in close relation with Europe’s telco companies and in the use of new content aimed especially at digital channel distribution and their business models.

Along with González Pacheco, Patricia Flores, will also be joining Mediacrest, strengthening the Production department in light of the increasing number of projects the company is currently working on. 

Patricia Flores’ career has been focused on the production of programmes like “The Chase”, “VIP Big Brother”, “Fama, a bailar” or “Married at First Sight”, among others, for channels like Televisión Española, Cuatro, Telecinco, Disney Channel and Movistar+.

Creativity and Big Data

Mediacrest, based in Barcelona but with its studios and production company in Madrid, arose from the vision of a series of investment groups for a content producer shaped by the audiovisual market’s new digital panorama. With this perspective in mind, it works in the areas of Entertainment (led by Hugo Tomás), Fiction (Pablo Barrera) and Documentaries (Gerardo Olivares), all highly experienced and renowned professionals. Mediacrest’s work is structured around a set of big data tools focused on entertainment, audiences and content consumption, developed specifically for the company in collaboration with its US partners. It provides metrics, prediction and opportunities to assist the creatives in the development of their ideas and audiovisual marketing.

Since it was founded, little over a year ago, Mediacrest has worked within the ecosystem of firms like Netflix, HBO, Amazon, Viacom, AppleTV, etc., with Josetxu Palenzuela ensuring the company’s relevance on the international scene as its Chief Content Officer and head of International Relations. On the national market, Mediacrest is currently airing the daily show “El Cazador”, the Spanish version of “The Chase”, co-produced with the British television network ITV. Today, the production company is working on projects to the value of around 120 million euros in the area of fiction, entertainment and documentaries.