Mediacrest hires Berta Orozco to bolster international sales

The production company's new member is an expert in distribution and global co-production content


Starting today, Mediacrest's international efforts will be reinforced after hiring Berta Orozco as director of international sales and co-production within the sales team headed by Emma García. 

Berta Orozco has thirteen years' experience in distribution and content co-production having worked for major US company, ViacomCBS, and two of Latin America's main networks, Caracol TV and TV Azteca. In addition, she has extensive knowledge of the television content markets in Western Europe, Africa, the Middle East and Asia. Added to this is her prior experience with Spanish production companies as an entertainment program writer, assistant director and content coordinator.

From its start, Mediacrest has furthered its global scope by seeking co-production agreements with internationally renowned production companies and distributors as well as optioning successful foreign formats. 

This approach led to an agreement with ITV to produce 'The Chase' on RTVE, a game show that's been airing for nine seasons and counting. Likewise, Mediacrest and Freemantle reached an agreement in 2022 for the distribution of the series 'La Profe', created by the production company's fiction team. 

Mediacrest has international agreements for the development of fiction series with Reelmedia and YLE (‘17kHz’); with Dynamo for ViX+ (‘Nautilus’); Discovery with the docu-series ‘Crónicas del zoo’, broadcast on DMAX, Canal Sur and À Punt; and Japan’s NHK with the entertainment show ‘Mapi’, the adaptation of the hit format ‘Chiko’s Challenge’ broadcast on TVE.

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