#Trends
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MediacrestLas oportunidades del patrocinio en televisión
2021-01-20Nos pasamos la vida dándole vueltas a las estrategias que vamos a desarrollar para nuestras marcas y productos, centrando esfuerzos en las nuevas audiencias digitales y en los dispositivos.
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MediacrestEl revival y la literatura como fuente inagotable de contenido en las plataformas
2020-12-15La recuperación de series, películas y otros contenidos de éxito del pasado en la oferta de las plataformas es un fenómeno cada vez más frecuente.
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MediacrestTelevision "de-escalates" towards 2019 levels
2020-05-15After two months of a state of alarm, Asturias is now Spain’s leading television consumer. Consumption registered in people’s second homes reveals that large numbers have moved out of the big cities. Culture and entertainment regain ground from news programmes.
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ArticlesGame shows and music gain ground back from news programmes
2020-03-30TV watchers are slowly returning to entertainment, as news spaces begin to decline.
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ArticlesThe Coronavirus sees young viewers "embrace" linear TV
2020-03-17Mediacrest’s Analysis and Big Data department analyses the behaviour of viewers during the coronavirus pandemic.
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ArticlesBranded content: The Bridge between Brands and People
2020-02-25“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.
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ArticlesWhat level of interest did Spaniards have in political content during the last 2 weeks of 2019?
2020-01-22The political situation in Spain has dominated much of the television programming and activity on social media networks in the past few months. But does this translate into a genuine interest on the part of citizens in content that deals with this issue? At Mediacrest we want to provide an unbiased answer.